About
Filipe Ferraz: Growth, Product and GTM Consultant for B2B companies
I help B2B companies structure growth from scratch: from discovery and definition of ICP to acquisition channels and experiment culture.
I work at the intersection of Product, Growth, and Go-to-Market. Looking back, my career has a clear pattern: I was almost always called when the company was changing phases. A contribution, a fusion, a pivot, an area that did not yet exist. It is at this moment that I like to work, and always in the same way: passionate about the problem, not the solution.
Career path
Two decades building from scratch.
20 years of career, 10 of them in growth. From the administrative to the design, from the web to the first own business, and then marketing, growth and product. Each step added one piece of the method I use today.
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From the administrative to the first own business
I started as an administrative assistant at a visual communication company, moved on to graphic design and then to the web. When I was still young, I started for the first time: a news portal with media on buses, where in 2010 the first Facebook ads were already running.
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Digital marketing agencies and consultancies
Paid media, Social Ads and inbound for dozens of clients.In a B2B sales consultancy, I learned how to align marketing and sales as a single operation.At Sales Hackers, I built the sales experience that I still use today.
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Winker: management platform and integrations for condominiums
I joined as a traffic analyst shortly after the company's first investment and, two months later, I took over marketing and growth coordination.With a purchasing journey of around 45 days, I set up an inbound lead generation from scratch that continued to work even without an active campaign, with integration with sales via CRM.We opened new channels, such as press relations and partnerships with security brands like Intelbras, and in 2022 I conducted discovery interviews that gave rise to a spinoff within the group.
Marketing area created from scratch and a spinoff born from discovery
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BuscaTrade: co-founder and CMO of an investment education platform
I led communication and product strategy, from MVP to validation.
2,500 + users in first year
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Advice: first growth of a growth consultancy, post-merger with a software house
I created the experiment area and culture, coordinating three products at the same time:
- Custom Cardboard Packaging Marketplace50% less response time from sellers and 40% less time to complete orders
- B2B pharmaceutical marketplaceDiscovery with pharmacies, telesales and representatives and product coordination and other areas: from 400 to 2,000 users in a quarter
- E-commerce nacional de manipuladosSales growth of more than 250% in 6 months
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Nalk: plataforma de dados e IA
Analyzed the journey and business rules of each new customer to turn data into growth opportunities.
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ARQUITER: Head of Growth na plataforma B2B que conecta arquitetos a empresas que precisam de projeto comercial
In 11 months, I created the discovery product for the MVP, structured the Go-to-Market (ICP, positioning, pricing and acquisition), implemented the commercial process and planned to hire the teams for the scale-up phase.
Product, GTM and business process built from scratch
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Thesis One
I founded a bilingual growth experimentation platform for B2B SaaS companies. It started in 2025, from an experiment management spreadsheet that I had been using for years, and today it is the Thesis One.
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Ferraz Data Growth: own consultancy
Aplico o Growth Blueprint, a program of 4 weekly meetings for companies that already have revenue and want to start in growth with method, not with trial and error. You leave with a plan that your team can execute.
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