I help established companies find the right problem before building the wrong solution, and take that product to market with real traction. This isn't framework consulting. It's execution with data, iteration and proven results.
Your company knows it needs to build a digital product. But before writing a single line of code, one question is worth asking: are you solving the problem the market actually has, or the one you believe it has?
The product exists, it's live, but growth didn't come as expected. The problem is almost never where it seems to be. It could be positioning, it could be activation, it could be the wrong channel for the wrong ICP.
18 questions. 5 minutes. You get an honest growth-maturity diagnostic — with the gaps prioritized and the first levers to pull.
An analysis of your acquisition channels, CRM, sales funnel and marketing operation. The result: a clear map of where the problem is and which lever to pull first.
I've done this for B2B marketplaces, SaaS, e-commerce and service platforms — always with the same method: real data, short cycle, actionable recommendation.
Where leads disappear, which stage drops the most, and what the sales operation needs to change.
What your lead searches for before finding you, and which pages are missing to capture buying intent.
Why users don't reach the "aha" moment, where the journey stalls, and what to prioritize in the backlog.
Upsell, expansion and LTV opportunities that are invisible in the current data.
The free diagnostic shows where you are. The Growth Blueprint turns that diagnostic into a concrete plan — with real data, built side by side.
Are you solving the problem the market actually has, or the one you believe it has? In 30 minutes we find out together, before any line of code.
CSD, Double Diamond, Opportunity Tree. The deliverable isn't a system. It's certainty about what's worth building.
18 questions. 5 minutes. You get an honest growth-maturity diagnostic — with the gaps prioritized and the first levers to pull.
Take the diagnostic →Somewhere in your operation there's a lever that, once pulled, changes the game. In 4 sessions we find out which one — with data, not guesswork.
4 one-hour sessions · Full diagnostic · 30-to-60-day action plan
See how it works →Need something beyond the diagnostic? Let's talk →
Products I built and validated with the same process I apply in consulting.
A market saturated with generic English-language directories, with no regional curation.
Brand repositioning (GetBench → Buskai), pSEO via alternatives pages, original editorial content.
Project consolidating. AdSense rejections used as input to deepen content. Organic growth in a local market can't be bought — it's built.
A radar for public IT tenders in Brazil, built on top of the public PNCP API. In the phase of validating search quality before adding authentication and subscriptions. Growth born from testing demand first, not from monetizing too early.
A B2B prospecting CRM/SaaS built from scratch (React 19, TypeScript, Vite, Supabase, Apify, Firecrawl, OpenRouter). Used to teach how to integrate AI into real product flows. Each student connects their own API keys.
Projects with a structured hypothesis, a measured experiment and direct impact on revenue or operational efficiency.
Growth consulting isn't a project with a deadline — it's a cycle of diagnosis, experiment and decision that repeats and improves with every turn.
I map where the system breaks — funnel, product, content or operation. Data before opinion.
I formulate a testable statement about what will move the number. With a clear validation criterion.
The simplest possible test to validate the hypothesis at minimum cost and maximum speed.
With the data in hand: scale, pivot or drop. No attachment. The next cycle starts here.
Every week I write about growth, GTM and marketing diagnostics — for people who want to grow with method, not luck.
What most people ask before getting started.
That's exactly the kind of problem I solve, on both fronts. From discovery to traction.